Fountain is a New york city City beverage brand name of carbonated water infused with hemp-derived CBD and natural flavours, consisting of cucumber, passionfruit, tangerine and mango.
Likewise known as cannabidiol, CBD has actually grown in popularity as a legal, lighter pressure of marijuana that can be used to decrease tension and anxiety, and cause soothing effects.
Pentagram partner Michael Bierut stated he wanted to develop an identity that would stand out amongst the competition. According to the team, both CBD and carbonated water markets have grown considerably in the last few years and are now billion-dollar markets.
” Pentagram created a vibrant brand name identity for Fountain that assists it stick out in the category,” the group stated.
For the logo design, Pentagram picked to mimic the look of the letter “f”, drawn from the drink’s name. It takes a single lower-case “f” and adds numerous curved lines in incremental order to it.
The design is reflected throughout the face of the aluminium beverage to develop a mirrored image.
Colours utilized on the cans vary depending on the flavour, shades of green and blue are used on the cucumber range, while brilliant yellow and orange adorn the mango.
” The logomark is constructed of a direct pattern inspired by the name and natural active ingredients, and can appear in a variety of colours for different flavours,” Pentagram added.
A sans serif wordmark set in Avant Garde type define “fountain” to accompany the logo. This font shares comparable geometric forms and stroke weights with the logo design. Pentagram redrew the lowercase “f” for the word so it matches the variation in the logo design.
In addition to the drink cans, the geometric patterns are utilized on Water fountain’s vibrant promotional materials, product packaging, ads and shop show boards. The New York business has also included the logo design and direct patterns to other things, including rollercoasters and garments such as sweatshirts and tote bags.
The popularity of CBD has grown in US states over the last few years as it uses a way around tight cannabis legislation. In New York City is the Basic Dosage store, which offers a variety of CBD-based items.
Pentagram is a design consultancy developed in1972 In addition to the New york city workplace that dealt with this redesign, the business operates a number of other workplaces in San Francisco, Austin, Berlin and London.
Its other branding jobs consist of a redesign for Mastercard, which included getting rid of the company’s name from the logo design and brand-new branding for Yahoo that provides the Internet business a “21 st-century identity”.