Introduced this year, Hanayu is a brand of CBD oil in Germany started by three good friends. Readily available in three sizes– from the more typical 200 mg bottle to a hulking (reasonably speaking) 1000 mg– Hanayu’s oil is balanced for “energy and focus for your day, inner peace and relaxation for the night” within the allotted 0.2%THC limit in Germany. Utilizing a specially developed and patented low pressure procedure, their oils are made in Germany and Austria and, in the meantime, sold just online. Hanayu’s identity and packaging have actually been developed by Hamburg, Germany-based EIGA
While full-on, high-inducing cannabis items and sellers have actually been getting high-end design treatments, CBD oil has, for the a lot of part, resided in a design purgatory where the different logos and packaging for the hundreds of brands out there attempt to portray the item as both cannabis-esque and pharma-esque, landing in an unusual pastiche of marijuana visuals and apothecary vibes All that to state that Hanayu is more straightly positioned as a lifestyle, feel-good brand name more in tune with the growing trend of finely-presented marijuana products with a logo design that could easily be for a style brand. I take that back because a lot of style brands now are boring sans serifs and this is a fairly exotic high-contrast sans with some overstated shapes and sharp edges that, well, offer the brand an edge. I really like the wordmark but I wonder if, like in yesterday’s Ably post, the “y” would have benefitted from being more like the “u” as the angled letterform produces the few odd minutes in the wordmark, like how it touches the “u”. Still, it’s quite nice and it has character.
The hanayu brand style utilizes striking, abstract components to present the brand name messages consistently across all channels while making sure a clear distinction from other CBD brands. Conceptual visuals highlight the subject of “discovering focus” and provide the chance to develop a strong series of crucial visuals for product packaging and social networks. The photographic design and option of themes develop a concise visual identity and highlight the concept of “tranquility”.
The product packaging has no cannabis leave visuals on it and it’s a CBD oil wonder. Rather, it includes some abstract illustrations that are rather trippy and, if gazed at too long on their own at large sizes, a little disturbing but the method they are used in the cylindrical boxes, taking up an extremely restricted area and serving more as accents, they look beautiful and the structural thick black line that crops them feels very sophisticated, with the rest of the package in a minimalist method. The tiny bottles inside might maybe use a touch of something, like a spark of color someplace as they feel a little too bare but, once again, mainly I’m grateful there isn’t green foliage on it.